Knotty Yarn

Knotty is an imagined yarn and fiber arts company. Eager to appeal to a broad audience, they sought a vibrant look that stands out from the minimalist branding of competitors prioritizing old fashioned yarn projects.

For their brand identity, I focused on capturing a contemporary, imaginative tone which highlights the artistic power of yarn. I collaged clashing textures, colors, and illustrations with images of my own fine-art yarn pieces to inspire makers to explore the vast creative potential of Knotty yarn products.

brand identity / illustration / hand lettering / knit / crochet